Get to know our team, goals and values

The association's founders

HOP Executive officer

Laetitia Vasseur

Expert in circular economy and lobbying, member of the “Acte” committee to the French Minister of Ecological Transition, vice-president of the Institute of Responsible Digital (INR).
HOP president

Samuel Sauvage

Public policy economist, expert consultant in circular economy at Auxilia Conseil, lecturer at Sciences Po Lille, author/lecturer.

Expert Committee

Our international network

HOP and its partners across the world

The manifesto

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    For a society free of planned obsolescence

    Regardless of whether it is aesthetic, technological, technical or software, planned obsolescence covers all techniques seeking to deliberately reduce product life cycle or operational life in order to increase its replacement rate. It has become an increasingly common tool for an unbearable consumer society. Not only does it deprive people of their rights to product sustainable use, this production and consumption system also relies on raw material extraction and on land and resource exploitation reaching its limits.

    Bearing long and medium run climatic, environmental, geopolitical, social and health issues in mind, we wish to think and act to conceive the world we wish to live in. Faced with a lack of coordinated actions against planned obsolescence, the citizens, intellectuals, elected representatives, manufacturers, creators and all individuals wishing to put an end to planned obsolescence are coming together to promote responsible consumption and a global alternative economic model.

    I. Think

    Rethink our system together

    Planned obsolescence is the symbol of a more global problem: that of waste society, based on a unsustainable linear production- and consumption-driven model. The association’s mission is to contribute to make a dent in the bases of a new society project. Therefore, the association aims at observing, proposing and discussing systemic solutions, thanks to the support of experts, intellectuals, entrepreneurs and all other qualified individuals in particular. It thus provides a key to understand and analyse planned obsolescence in a constructive approach.

    Make an alternative economic ecological and social model emerge

    Questioning the dominating economic model which is based on mass production and consumption hence requiring a high product replacement rate, comes with the promotion of sustainable economic models on the long run. Economic models based on product use (functional economy), on a model of resources reuse (circular economy) or on player collaboration for a more efficient production (collaborative economy) are particularly promoted. Nevertheless, we are to keep a close eye on the potential ecological and social consequences alternative models may have on planned obsolescence. Fair wealth distribution, social equality, democracy and the preservation of the environment must be at the centre of new solutions.

    II. Inform

    Protect and inform citizens

    Technical and software planned obsolescence directly harms the rights of consumers who are the victims of products conceived not to last for long or to cease functioning normally. Information on product repairability, life cycle or actual manufacturer’s and legislator’s warranty often are kept intentionally hidden from buyers. Our association aims at defending consumers by giving them further information, helping them with their committed consumer choices by facilitating access to concrete solutions for them and by helping them to defend themselves against frauds, particularly with legal actions. This is all about defending the right for all to use sustainable products.

    Fight against cultural planned obsolescence

    Planned obsolescence is the symbol of consumer society, in which we are living. It mainly rests on an ecologically unsustainable social construction. Our goal is to favour cutting down on needs, “happy sobriety” or “deliberate simplicity”. We denounce over-consumer society founded on stimulating artificial desires, orchestrated through unscrupulous advertising, industrial and commercial strategies. This is also about fighting against aesthetic obsolescence and favouring citizens’ awareness about their choices and responsibilities as buyers. Therefore, the actions of our association cannot be limited to proposing mere ecological or technological workarounds to planned obsolescence but they envisage a radical change in terms of consumer society culture.

    III. Act

    Act locally together with citizens

    Our current system lies on consumption, clients having a key part to play as producers wholly depend on buyer behaviour. Thus, citizens’ part, responsibility and power should not be underestimated. Far from being powerless, they hold a real acting power provided they get organised and cooperate to change the rules instead of remaining isolated and divided. We aspire to alert and take in as many people as possible to favour emerging new production and consumption models, whilst simultaneously endeavouring to put an end to planned obsolescence industrial and commercial practices. Many existing initiatives already let us live according to other models. By facilitating emerging local forums and groups, we seek to amplify the effects such citizen movements for exchange, thinking and networking have.

    Providing people with tools to act locally means immediate change in the life of citizens. Connecting neighbouring skills and talents enables for concrete actions to take place and this has repercussions in a shared familiar space. Moreover, local action recreates social ties, which are crucial for global change.

    Act legally against planned obsolescence practices

    If citizens have a significant part to play, manufacturers and distributors favouring planned obsolescence must be denounced. We shall resort to and support all methods and tools to put an end to those dishonest practices, through the media and legal actions in particular. We do not intend to demonise companies as a whole as some of them may feel they are victims of current economic logic but we want to record and take legal action against abuse. The association HOP (Stop Planned Obsolescence) considers law and justice vital levers for a sustainable way of life and the emergence of the world in which we want to live.

    Promote innovation and sustainable initiatives

    An increasing number of manufacturers, entrepreneurs, engineers and creators (designers, start-ups, fab-labs etc. in particular) provide object and practice solutions seeking to get rid of planned obsolescence and invest in alternative solutions. We value and encourage new sustainable and responsible production modes. Our association defends a certain idea of progress, innovation and technology going with the flow of actual ecological and social progress.

    Protect the environment from planned obsolescence

    Acknowledging the ecological damage this model causes also motivates the fight against planned obsolescence. Overconsumption and overproduction caused by these ploys provoke an overwhelming amount of waste and pollution as well as global warming which are unbearable to the environment as well as human health. Salubrity and environmental health at international level are at stake with planned obsolescence. Together with environmental players, community ones in particular, our actions seek to alert people and to act to protect the environment and human health.

    Help decision-makers

    The records, propositions and expertise our association produce mainly aim at helping public decision-makers, which we encourage through appealing activities. This help can also express itself as training and animating workforce, particularly for local elected representatives, public actors or companies and entrepreneurs.

    IV. Getting organised

    Innovative, open and egalitarian functioning

    Proposing real alternatives implies an alliance of consumer-citizens, manufacturers, intellectuals… Within our association, players as a whole stand on equal footing and work together in a collaborative way.

    An independent and non-partisan association

    Independence, transparency, collective actions for the common good are the values motivating HOP (Stop Planned Obsolescence). HOP globally eschews any partisan, financial, religious, union or corporatist moral commitment.

    Our association depends on no party. The implications it rises are above political divisions. Whereas political decision-makers can represent partners to achieve goals our association has set, the latter keeps utterly independent stances.

    Your financial support guarantees our independence to implement our actions!