HOP’s commitment to the future, the planet and the citizens

HOP is an association focusing on uniting citizens to promote product durability and repairability, and address planned obsolescence!

We are working to extend product lifespan, defend consumers’ interests and preserve the environment.

It all started in 2015, when France became the first country to ban planned obsolescence. Laetitia Vasseur, together with Samuel Sauvage and Émile Meunier, founded the non-profit-making association called HOP – Halte à l’obsolescence programmée (Stop Planned Obsolescence) to tackle this new criminal offence. Their ambition is to address this environmental curse.

More than 10 years later, the association has grown into a community of 60,000 people and is recognised as a certified environmental protection association.

Our vision

HOP is an association committed to transforming the current linear economic model, which relies on planned or accelerated obsolescence, and to fostering a circular economy that is responsible, fair and designed to benefit the common good.

The association supports a positive, optimistic, joyful and ambitious transformative vision focused on solutions and a down-to-earth approach.

HOP’s work aligns with United Nations Sustainable Development Goal 12 of the 2030 Agenda for Sustainable Development: “Ensure sustainable consumption and production patterns”.

Our purpose

HOP believes that overconsumption has a tremendous impact on the environment and that manufacturers and suppliers are primarily responsible for product obsolescence.

Our approach

Public awarness

Independent and reliable information to raise public awareness.

Engagement

Community, public and private sector engagement in common projects.

Legal Action

HOP has been created to ensure compliance with the legal provisions on planned obsolescence, which was established as a crime in 2015 in France. The advocacy and legal teams investigate the alleged violations, which can result in legal proceedings. The association has filed several complaints against corporations which are not complying with the sustainability rules.

Advocacy

The HOP advocacy team members promote more ambitious French, European and global sustainability regulations and policies. In France, they are advocating for the enactment of pioneer laws. The French breakthroughs are promoted in other countries to expand them throughout Europe and the rest of the world. The association has been instrumental in establishing the International Alliance on Durability.

Expertise

Since 2015, the HOP association has developed expertise in durability, planned obsolescence, and its impacts. It is recognised as a legitimate actor by the private sector, the government and the general public.